Corporate videos: guidelines for creating effective videos in the field of social media marketing. Make yourself visible to customers.

Visual World deals with the production of corporate videos in Dubai, a heterogeneous team passionate about modern technology seasoned with creativity. In a society like ours, made up of a massive consumption of images, companies are constantly looking for new tools to attract customers.

Living in an era where everything is digitized, what matters for a company is to be visible to users, trying to create that visual message that is clear and understandable to anyone. And today, the state of Digital Advertising is growing sharply and investments in this sector are increasingly conspicuous. Investors and marketers, who want to optimize themselves in this sector, must focus on winning strategies and engaging content.

Corporate videos:

Previously, the importance of creating a video advertising campaign was addressed. It has now become the new digital language.

According to some research, the first 15 seconds of video are enough to capture the user’s interest. If the images presented do not attract the necessary attention during this time, it means that the company was unable to create the right campaign.

It is therefore advisable to rely on competent people in the sector if you need a positive consent from the public. Corporate videos represent a business card and as such they must be attractive at a glance but at the same time have the obligation to present their company. Making your history, philosophy and strengths known, allows you to create a feeling with the user, in the hope that it will last over time.

To be visible in a highly competitive market, it is advisable to also be present on the various social media that allow you to publish all kinds of information as well as corporate videos: for example, YouTube and Facebook help in the intent.

How do you get started

It would appear that corporate videos enjoy special attention over other forms of advertising. Consequently, a quality video helps to make the company excellent. The investment in this instrument is not to be considered unnecessary, because it allows the growth of the company and its visibility by inserting it within the market.

When creating a corporate video, what matters is not to make it flat and usual. Users go to YouTube every day, continuously playing videos they find on other social networks. So designing a campaign already seen with a trivial narrative can only bore the viewer. There are two basic initial requirements:

  • The first frame must be interesting enough to make the audience curious to click on the play button
  • The narrative must be intense to make the consumer an accomplice of the story being told. By creating a mix of media: music, images and narrative voice.
  •  So take a step forward: enter the world of digital

Here are some guidelines:

  • Find the Right Audience: Not all users are interested in seeing your video. So one of the best techniques to find the right audience is to use a skip table advertisement. If the viewer shows interest, he will stop looking at it, otherwise he will exit.
  •  Entertain while having fun: Entertaining users means creating a feeling that arouses positive emotions towards the brand. To entice them to view the contents again. Adding a hint of humor involves more, but be careful not to overdo it. The risk of losing credibility is high.
  • Lead to reflection:  Dealing with a sensitive issue strengthens the company / public bond. Providing the feeling of emotion encourages sharing and increases the brand image. Be careful not to fall into banality. The Internet is full of corporate videos, so focus on issues not yet addressed.
  • Inform:  Giving information about the company is the prerequisite for seriousness and reliability. Remember that images have the ability to communicate on their own. So pay attention to what you create, users will notice if you deceive them.
  • Surprise:  Surprising your audience can have positive as well as negative effects. This attitude depends on the shock you want to create. If it is emotionally upsetting, it can generate reactions such as distancing or even anger.
  • Establish strong relationships: in this phase it is necessary to work on shared passions to create a solid, interconnected and collaborative community. Relationships between the company and customers will grow thanks to the recognition generated by the brand.