Digital marketing and all of its channels can be difficult to comprehend, let alone master. You may have heard of link building as an SEO concept before, but today we will take a deep dive into it and outline how it works and what value it can add. Link building can be very effective if approached correctly, so we’ll also go over what poor backlinking looks like so you can avoid the pitfalls that could get you penalised by Google.
What exactly is link building?
Link building and white label link building services are the processes of acquiring links to your website so that Google can recognise it as an authority and thus improve your SEO. Every time a website links to your website or social page, it counts as one backlink (or inbound link). The more backlinks and visibility your website has with traffic, the higher your authority scores will be. If others want to use your website as a reference, link building will happen naturally; however, a strategic link-building strategy will include actions that acquire links to your website.
Are all links equal in value?
When the websites that link to your website are of high quality and have a reputable domain authority, link building is most effective (DA). Websites such as Forbes and Time have a high domain authority because readers and Google regard these online sources as trustworthy and influential. Even if they both link to the same website with the same anchored text, a new blog with only a few articles will not have the same impact on your website.
SEO experts will frequently refer to links and backlinks as ‘link juice,’ because when you link internally and have backlinks pointing to your website, you are effectively passing link juice around the website.Consider link building to be the process of getting the highest quality link juice injected directly into your website.
Where can you find backlinks to help with your link-building strategy?
You may be wondering how you can find backlinks to your website now that we’ve discussed the benefits of link building. You are only limited by your imagination here, as there are numerous ways to engage website owners. Here are some strategies for increasing the number of links to your website.
Guest posting Submitting
Guest posting entails submitting content written by the ‘guest’ with a backlink to your website in the article.The content will be relevant to the website in question and its target audience, while the link will be seamlessly integrated into the content.
Infographics and independent research are provided
Creating infographics and conducting independent research is another excellent way to get websites to link to yours. These shareable pieces of content are more likely to be picked up by your audience and shared across multiple channels, boosting your SEO performance.
Supplier and testimonial pages
If you work with a company, you may have a relationship where you can request a backlink to your website. If they list their partners and preferred suppliers, this could be an excellent opportunity to implement a relevant link.
These are just three methods for generating opportunities for backlinks. Soon, you will begin to generate your own link-building ideas and will establish relationships and opportunities that will allow you to advance your SEO.
What is Google’s take on link building?
Link building can be classified as black hat, white hat, or grey hat, depending on the quality of the work and the intention. What we really mean by quality and intention is whether the link is natural and contextual. If there is a website with a young entrepreneur audience, then writing a guest post with a link to your website with the anchored text ‘cheap car wash near me’ will not be beneficial to Google.They would prefer to see links to websites made on the basis of trust and information sharing, rather than simply brokering links for money. If you are unsure, read Google’s terms of service and seek the advice of reputable SEO firms that provide link-building services.
When you have a better understanding of link building and how it fits into the marketing mix, you can begin to develop a strategic plan that will improve your SEO performance and, as a result, your domain authority.