How to Use Colors in Healthcare Website Design

Colors are an essential part of healthcare website design. However, you need to keep your color palette simple and easy to read. Blue, green, and aquatic colors are classics and work well for healthcare websites. If you’re going to add images, be sure they all go well together. Random images and colors can look spammy. Your site should be soothing with plenty of white space to avoid being too cluttered. Here are some tips for designing your healthcare website.

High-quality photos

Adding high-quality photos to your healthcare website design will improve your overall brand image. Many websites are filled with photos that are blurry or poorly composed. If you want to avoid these problems, you should hire a professional photographer or hire yourself a photographer who knows how to take quality pictures. If you do not have the budget for a professional photographer, take your time to create the best photos you can. Here are some tips to help you achieve high-quality photos for your website.

Videos

With a visual appeal and engaging storyline, videos in healthcare website design can create a powerful first impression and engage visitors. While static images provide a warm welcome, a video can add depth and emotional connection to the content. Videos can show off new hospital facilities, staff and patient interactions, or promote special programs. Videos help to build trust between patients and physicians, and improve conversion rates. To create a video, you can use a free video editing service such as iMovie, or use a professional video editing program such as Typito, which has a powerful free plan.

Photo slideshows

Using photo slideshows on your healthcare website design can be an effective way to humanize your site and showcase the products and services you offer. High-quality photos and videos can help prospective patients better understand your offerings and see your doctor’s face. Using video will also humanize your site, bringing it to life for your visitors. Here are some great examples of photo slideshows on healthcare websites. Stacking slides will be the new trend in medical website design.

Forms

For a successful healthcare website, the design of the forms must be as easy as possible for the users to fill out. The visual design should be clean, with only a few main items in the navigation menu. Too many items may look unorganized or confusing to visitors. In addition, the design of the forms should avoid the use of avant-garde designs or eccentric page structures. It should also feature plenty of white space, which funnels the visitor’s attention to relevant information.

ADA compliance

ADA compliance in healthcare website design is a legal requirement for organizations in the healthcare industry. Title III of the Americans with Disabilities Act prohibits discrimination against people with disabilities. Previously, this was accomplished with physical measures like wheelchair accessibility and braille lettering. Today, however, these laws are focusing on the digital setup of healthcare providers. As a result, it is important to ensure that your website is ADA-compliant.

Mobile responsive design

A healthcare website must be designed for people on mobile devices and be accessible on any device. A mobile-responsive design resizes content based on device size and makes the information easy to read and navigate. Users can easily contact a healthcare office using a mobile-friendly site. It should be easy to read and spark interest. A clean, uncluttered look can attract interest. In addition to being visually appealing, mobile-responsive healthcare website design is also SEO-friendly.

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