Email is one of the most modern methods of internal and external communication. Whether your company is large or small, a dedicated email server is essential. Those still using shared servers or shaky hosting services will be forced to upgrade to dedicated email servers in the near future. Among the few advantages of using dedicated servers for email marketing needs are maximum security and convenience.
What is Email Marketing Dedicated Servers?
The server only hosts one company’s email. The server’s owner is free to use it however they see fit. Instead of sharing hardware and a secure data center, this hosting email service gives its customers exclusive use of these resources.
This is an excellent choice for businesses that require dependable, high-performance dedicated email server hosting. The server can host a large number of email accounts in a safe and secure manner. A dedicated email server can also manage the file sizes of email attachments with greater precision.
Why Do You Need a Personal Email Server?
Many popular email providers, including Yahoo and Hotmail, refuse to accept messages sent via local SMTP servers. Using a dedicated email marketing server is beneficial to your business. Furthermore, it increases the chances of your emails being delivered to the inbox rather than the spam folder.
An email service simplifies the process of writing, sending, and receiving messages. However, regardless of the service or app you use, you can only send a certain number of emails through your email server. If you reach this limit, your server will stop sending emails from your account immediately. As a result, you can send a large number of emails using bulk email services without fear of having your emails blocked.
Advantages of Using Dedicated Servers for Email Marketing
Because a dedicated server only stores and processes data for one website, it devotes all of the server’s resources to that site. Because the data highways are less congested, the browser can receive data from the site more quickly. This will result in more satisfied visitors and, more importantly, higher search engine rankings. There are numerous advantages to using cheap dedicated hosting for email marketing when it comes to web hosting.
Page load times have been improved
According to research, 40% of customers will abandon a shopping site if it takes more than three seconds to load. Even a single second of delay has the following consequences:
1:Page views are down 11%.
2:Conversions fell by 7%.
3:Customers’ satisfaction levels will be 16% lower.
The time it takes for a page to load has a significant impact on search engine optimization.
Loading Time is Reduced
Google began rewarding site owners who improved their sites’ loading times in 2010, after recognizing that users disliked waiting while pages loaded. As a result, in 2018, Google made page load speed a more important ranking factor. Pages 1 and 2 now have average load times of 1.19 and 1.29 seconds, respectively. Two of the most common determining factors are the quality of hosting and whether or not the site owner has invested in a dedicated server.
The ability of shared servers to deliver the speed required for a site to rank highly varies greatly. Because it only has to deal with data for one website, a dedicated server for email marketing processes information and transactions more quickly. When you reduce the load time of your website, you improve your search engine rankings, which leads to more visitors and higher customer satisfaction.
Control of the Archives
A server houses the data that powers a website. When configuring a shared server, the storage requirements of the many users are taken into account. One of the advantages of using reliable dedicated servers is that you can more easily meet your company’s specific data storage and processing needs.
A good balance of storage and power usually results in faster access to your data, which directly translates to a better user experience. When a company grows, the number of visitors to its website grows, and so does the pressure to keep up with demand. As a result of using a shared server, customers may experience sluggish page loads, which is problematic because this is precisely when they need to have a positive experience.
A Particular Internet Protocol Address
When a server connects to the internet, it receives a unique IP address. Each IP address has two functions:
- It emphasizes the uniqueness of its web interface in comparison to others on the internet.
- This symbol represents the site’s actual headquarters.
On a shared server, multiple domains share the same system resources and are accessed using the same username and password. Unfortunately, when a web administrator operates an unethical site, Google blacklists the associated IP address. If one website owner on a shared server spams or buys backlinks, all of the websites hosted on that server may be penalized. For email marketing, a website can have its own unique identity on a dedicated server. No one can hold it accountable for its failures or punish those responsible as long as it is well managed.
Overall Safety Enhancements
When hosting their websites, many businesses are concerned about the security of their customer’s personal information. As a result, dedicated email server hosting provides a safer environment. If one website on a server has a problem, all websites on that server are at risk. The carelessness of a single webmaster could result in revenue loss for other hosted sites.
When you use a dedicated server, you can be sure that other users’ scripts will not interfere with yours. Another advantage of using a dedicated server with a unique IP address is improved security against cyberattacks, which are expected to cost businesses around $2 trillion in 2019. That doesn’t even take into account the potential loss of business from customers who decided not to return following significant attacks.
Increased Personalization Possibility
When you use a dedicated server, you have complete control over the layout and content of your website. However, as a company grows, it may need to increase its bandwidth quickly and seamlessly or implement a new program, which is critical.
Web developers can use any programming language they want and install any software they need on a dedicated server. Companies can customize the central processing unit, random access memory, and hard drive to meet their specific needs. A shared server cannot provide that level of customization because each company has unique needs. As a result, customers are typically limited to the settings, apps, and software installed on the shared server by the hosting provider.
Customer Service
The quality of support you receive will vary greatly depending on who you choose for web hosting. However, for many businesses, dedicated email server hosting provides superior support. Furthermore, because dedicated server hosting providers typically have fewer customers, they can devote more resources (such as additional servers) to each.
Whatever type of server you choose, it’s critical to investigate your options for contacting a human in the event of a problem. Determine how providers prefer to be contacted (by phone, email, or chat?). Furthermore, read online reviews to see how satisfied customers are with the service they receive.
Final Thoughts
Look no further than Navicosoft for a dependable data center that offers cutting-edge benefits of using dedicated servers for Email Marketing. For increased uptime and safety, Navicosoft has multiple servers in various non-seismic zones around the world. Navicosoft has been providing solutions to a diverse range of satisfied clients since 2004, and the company continues to strive to exceed those clients’ highest expectations. Navicosoft has a team of experts ready to assist you with Email Marketing Server solutions.