- What is on page SEO?
- What are important on page technique?
What is on-page SEO?
INTRO
You may have heard of search engine optimization or SEO before, but what exactly does it mean? Web page SEO refers to the process of making your web pages easily readable by search engines, especially Google and Bing. Here are some tips to help you get started with page SEO for your next project, so you can start seeing results faster!
On-page components
People who want to optimize their websites for search engines focus on on-page optimization. This involves metadata, titles descriptions and other relevant information to your web pages so that Google and other search engines can crawl them and index them for keyword searches.
Page-level optimization is all about making sure that each page individually has what it needs In order to rank well. Let’s look at some examples of on-page components that are important for individual pages (not entire sites).
Link building is a much nuanced part of SEO and one of my personal favourite because links play such an integral role in overall rankings. Creating a well-optimized anchor text link profile across your site will do wonders when you’re trying to increase your rankings organically through SEO efforts. There are different schools of thought around how many total links works best for your specific niche/industry is by experimenting with different amounts of unique anchors until you find out what provides better rankings over time.
Tools of the trade
Page SEO is simply what you would expect-optimizing content for a page on your website. The difference between page and site optimization is that page optimization focuses on specific pages, such as a product page, while site optimization focuses on a website’s overall performance in search results. Page-optimization tools can help you identify keywords for those pages; tools for site-optimization include metrics like domain authority and back links.
Page optimization is easy to track with Google analytical or any other page analytical tool. Site-level tracking takes more time to set up, but deliver greater insight into how your pages are doing within a broader context of user behaviour online. Page SEO can be combined with other types of business goals, so it isn’t exactly meant to replace site marketing efforts; rather, it should work alongside them.
Tips and tricks
A lot of pages on your site will be eligible for a high rank In Google and other search engines, just because they are relevant. Page SEO involves having a variety of these pages, so you can draw in more traffic as people search on different topics.
There are also some cool tricks that involve stuff like using Excel to generate keyword ideas, creating Google alert reports to help you write about things people are interested in and using Word Press plugins to check whether or not certain keywords appear on your page.
Try to produce page s that cover a broad topic but go into depth. One-page might not seem like much, but if it was read by 30 people per day on average, then it could easily get 300 visitors per month without promotion effort.
Page techniques-what should be doing
When it comes to page techniques, there are only two things you really need to do in order to keep your readers engaged and on the page. Keep them interested, and keep them informed. The following are a few techniques you use to make sure your readers stick around.
Start with headline
Eye-catching headlines ate important, of course. Using carefully crafted words to grab your reader’s attention can mean more clicks, shares and conversations. But headlines aren’t enough on their own; you also need to use page techniques that keep people reading and encourage action-and there are many ways to do so. In fact, it might surprise you just how much power your copy has in determining where readers go next! Here are few things about when crafting your pages
Use subheadings to break up text
Subheadings allow you to break up your page and give your readers a chance to rest their eyes. Not only that, but they’re also an important way of keeping people on your page. If you go more than two lines without a subheading, be sure to make it bolded so that it stands out from the rest of your text.
Headline should also follow these guidelines-keeps them short, precise and easy to understand. A good headline can help a user decide whether they want to read further right way.
Use image liberally
Picture and diagrams can do an incredible job of communicating your ideas, but be wary-if you’re using too many images in a text-heavy post, it can detract from your content. In general, try to limit yourself to no more than three images per post, more than that is overkill. If possible, include at least one image in every post; reader will appreciate a break from your content. In general, try to limit one image in every post; reader will appreciate a break from those words.
Optimize your content for social media
If you’re looking to drive traffic from social media, it’s important to optimize your content for each channel. Depending on your audience, it might be a good idea to include images or quotes in your post (or even video) in order to encourage engagement. Facebook and Twitter are also optimized for sharing content-if you can write posts that are interesting enough to share with friends, you stand a better chance of driving traffic back to your website.
Make it easy to way share via social media
As we learned from Andy at Mozcon, making it easy for readers to share content via social media is one of today’s most important on-page techniques. Even if your visitors don’t take advantage of social sharing buttons, you can still improve your search engine ranking by including relevant keywords in these areas. Use people search words (i.e., someone’s name), brand name and company names, and geolocations as anchor text for links within your posts.